Wpxo mundomax5/6/2023 ![]() ![]() It’s a huge boost for Azteca, which previously saw its programming carried on WPMF-CD in Miami and reliant on Comcast for key DMA distribution.Īs MundoFox, the network sought to carve out a niche with Spanish-language programming that veered from the telenovela-heavy fare found on the two biggest broadcast networks, Telemundo and Univisión.Īside from the Family Feud-styled weeknight game show 100 Latinos Dijeron, MundoFox struggled to gain a sizable audience. MundoMax’s largest East Coast affiliate, Valorem S.A.’s WGEN in Miami, immediately switched to the Azteca América network. MundoMax’s biggest West Coast affiliate, Meruelo Group’s KWHY in Los Angeles, will continue to air Spanish-language programming as an independent station. “We are in the final stages of winding down our affiliate network,” Molina said. ![]() That’s when a letter to “colleagues and friends” was distributed by MundoMax president and chief financial officer José Molina that addressed the months of discussions across the Hispanic media and advertising landscape by bluntly confirming that the end was near - very near. Yet MundoMax management remained silent on the chatter until Nov. Then, in early November, rival network Estrella TV announced that it had signed on two MundoMax affiliates - KGMC in Fresno, Calif., owned by Cocola Broadcasting and a subchannel of WXCW in Fort Myers-Naples, Fla., owned by Sun Broadcasting. Such talk heated up in October, when a second round of layoffs occurred. ![]() The network’s end is the culmination of months of rumors and speculation regarding its financial health and whether or not it could make it to the end of 2016. MundoMax was born from the ashes of predecessor Hispanic-market offering MundoFox, which Fox International Channels launched in August 2012 and closed in late July 2015. ![]()
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